Joss Arnott Dance

Branding
Visual Identity
Website Design & Build
Print

Joss Arnott Dance is an international touring contemporary dance company.

Rebrand

We have worked with Joss Arnott Dance for many years and they approached us to rebrand the company for a fresh new look for 2020.

We wanted Joss Arnott Dance’s new identity to communicate clarity, creativity and a sense of playfulness. We explored the relationship between movement and geometric patterns and how the mechanics of movement, such as the form and position, gave the company a visual language. We distilled our experiments into a simple yet powerful graphic mark which can be manifested in print and screen, either in isolation, or combined with additional creative content.

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