Joss Arnott Dance is an international touring contemporary dance company.
We have worked with Joss Arnott Dance for many years and they approached us to rebrand the company for a fresh new look for 2020.
We wanted Joss Arnott Dance’s new identity to communicate clarity, creativity and a sense of playfulness. We explored the relationship between movement and geometric patterns and how the mechanics of movement, such as the form and position, gave the company a visual language. We distilled our experiments into a simple yet powerful graphic mark which can be manifested in print and screen, either in isolation, or combined with additional creative content.