Dry’s core product is a bag that keeps drenched gear away from other clothes and allows it to dry and drain naturally. Dry’s target audience are adventurists and sportspeople who are likely to get soaked, like surfers, triathletes and riders (bike and horse).
We produced brand guidelines to clarify the use of the brand and rolled the designs out with the creation of a website and print media. We also worked with a specialist agency to support Dry with a social media strategy, using dedicated imagery and avatars.
Our promotional work for Dry included art direction for photo shoots, video production and direction.
Film Production: RALF
Stills Photography: Lucy Hardcastle & Tim Nunn