Joss Arnott Dance is an international touring contemporary dance company
  • Client: Joss Arnott Dance
  • Industry: Arts & Culture
  • What we did: Print, Ui, Ux, Visual Identity, Website Build


We have worked with Joss Arnott Dance, who are based in the north of England, for many years. We were delighted when they approached us to rebrand the company with a fresh new look for 2020.

We wanted Joss Arnott Dance’s new identity to communicate clarity, creativity and a sense of playfulness. We explored the relationship between movement and geometric patterns and how the mechanics of movement, such as form and position, provide the dance company with a visual language. We distilled our experiments into a simple yet powerful graphic mark. This mark can be manifested in both print and on screen, either in isolation or combined with additional creative content.