Dry’s core product is a bag that keeps drenched gear away from other clothes and allows it to dry and drain naturally. Dry’s target audience are adventurists and sportspeople who are likely to get soaked - surfers, triathletes and riders (both bike and horse).
- Client: Dry
- Industry: Retail
- What we did: Print, Ui, Ux, Visual Identity, Website Build
Solution
We produced brand guidelines to clarify the use of the brand and rolled out the designs along with the creation of a website and print media. Working with a specialist agency to support Dry with a social media strategy, we used dedicated imagery and avatars.
Our promotional work for Dry included art direction for photoshoots plus video production and direction.
Film Production: RALF
Stills Photography: Lucy Hardcastle & Tim Nunn
